Digital Marketing Tools: HubSpot 2020 Updates
The marketing world is continuously changing with channels expanding, audiences growing, and shifts in consumer behavior. Therefore, having the latest technology and tools can help your business grow,...
View ArticleInbound Influence on Young People for the 2020 Election
Social media platforms have been flooded with political posts like never before. These posts have played a dramatic role in spreading information... and misinformation about the election. But how did...
View Article2021 Digital Marketing Trends, Part 2
The pandemic has had more than a little effect on digital marketing: PPC fell considerably, Google My Business became a local business’ new BFF, e-commerce grew due to consumer’s wariness of going...
View ArticleMake ’em Play with It: Why Interactive Content Helps Create Fans
Let’s say you offer retirement planning services. What’s one thing you can add right on your home page that will get a lot of attention from website visitors? How about a “when can I retire”...
View Article4 Strategies to Kick-Start Your Startup
You’ve recently launched your startup and are ready for startup marketing. You’re rightly proud. You’re also definitely not alone: 2020 saw many people start businesses, about 4.41 million business...
View ArticleSteps in Creating a Marketing Plan
Do you even have a marketing plan? Don’t be embarrassed if you don’t: about half of all companies don’t have a “clearly defined digital marketing strategy.” But if you do? Since some number of...
View ArticleA Short Primer on Google’s Page Ranking Update
You’ve no doubt heard that Google will be rolling out a new update to its page ranking systems this year. In fact, it should start in stages around mid-June. If you’re not quite clear what this might...
View ArticleThe Difference Between Warm and Cold Calling (and Why They Matter)
So, what really is the difference between warm and cold calling? Is making a sales call via phone dead? No. But there’s a vast difference between making a call to a complete stranger (cold calling) and...
View ArticleThe State of Inbound Marketing 2021, According to HubSpot (Part 1)
HubSpot’s State of Inbound Marketing 2021 dropped recently and after taking a look through it, we definitely can say this: The more things change, the more they stay the same What do we mean? Read on!...
View ArticleThe State of Inbound Marketing 2021, According to HubSpot (Part 2)
We’re discussing HubSpot’s State of Inbound Marketing 2021 in our blog posts this month. Our last post talked about social listening and highly personalized email marketing [Link to post.] Content...
View ArticleCreating an Effective Sales Process
The classic sales process is relatively simple: you contact prospects with your offer, chat or meet with them. They buy…or they don’t. But you and I both know that while it may be simple, it’s not...
View ArticleBlog Writing for Non-Writers
So you want to write a blog for your business. Good for you! As popular and effective as videos, TikTok, social media posts, newsletters, and podcasts are, blogs continue to hold their own as inbound...
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